Soft Launch of Malaysia Tourism Excellence (MaTEx) Business Certification Programme
Malaysia Tourism Excellence (MaTEx) Business Certification Programme is a newly developed industry level certification scheme. It is a programme “by the industry, for the industry” aims to grow tourism micro, small and medium companies, improve the quality of tourism products and delivery, and subsequently enhance tourists’ trust and confidence in our tourism products.
The soft launch marks the start of MaTEx’s pilot project which will be participated by 100 companies in the categories of travel agencies, adventure tourism activities, MICE and event venues, event management companies, and product/site owners/operators. The soft launch is graced by YBrs. Tuan Haji Ab Rahim Yusoff, Deputy Director General of Malaysia Productivity Corporation (MPC), in the presence of Champion, Tourism Productivity Nexus (TPN), YBrs. Encik Uzaidi Udanis, representatives from the governments, industry players and associations, and members of TPN Technical Working Groups who are responsible in developing the programme’s standards.