Strategic Discussion on Integrating Value Chain to Enhance Economic Complexity – ADAS System
PCD MPC • March 29, 2024
EEPN & AutoPN | Strategic Discussion on Integrating Value Chain to Enhance Economic Complexity – ADAS System | 29 March 2024 | Microsoft Teams
The online meeting discusses the NIMP Mission 1.2.2, focusing on integrating the value chain with proposing Advanced Driver Assistance Systems (ADAS) in vehicles, particularly within the Electrical and Electronics (E&E) industry. The discussion strategically addressed pain points within the current ecosystem and identified areas for enhancement locally. A key emphasis was placed on leveraging local expertise and capabilities to produce both software and hardware components capable of handling embedded software compatible with the sophisticated requirements of ADAS systems.
Discussion continued with identifying collaboration between various stakeholders, including automotive manufacturers, technology companies, and government agencies, to develop a robust local ecosystem for ADAS technology. By nurturing partnerships with local companies, the aim is to build the necessary infrastructure and expertise to support the production of ADAS components domestically, thereby reducing dependency on imports and promoting economic growth in the E&E sector. Moving forward, further discussions and action plans will be formulated to drive the implementation of the proposed strategies, ensuring alignment with the objectives outlined in the National Automotive Policy and New Industrial Master Plan.
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The session focused on insights derived from the company’s five-year financial data, which formed the basis for assessing productivity performance, cost behaviour, and operational sustainability. On-site Gemba observations were used to contextualise the financial analysis by providing clearer visibility into current operational workflows, shop-floor practices, and process-related challenges. The integration of data-driven analysis and on-site findings enabled more meaningful discussions on priority areas for improvement. The session concluded with the identification of practical recommendations and potential improvement initiatives aimed at strengthening operational efficiency, enhancing productivity performance, and supporting the company’s continuous improvement journey through Project Pintar.

MEPN through Project PINTAR successfully held report presentation and Gemba findings session with Markaids (M) Sdn. Bhd., focusing on the presentation of analysis derived primarily from the company’s five-year financial data inputs, complemented by on-site Gemba observations. The session highlighted key productivity trends, performance gaps, and cost-related insights identified through the longitudinal financial analysis. In addition, findings from the Gemba walk were shared to contextualise the financial data with actual operational practices, enabling a more holistic understanding of the company’s productivity performance. Constructive discussions were held on improvement opportunities and practical recommendations, which will serve as a basis for developing targeted action plans to enhance operational efficiency, productivity growth, and long-term sustainability.




